Effective Date: August 17, 2025
1. Introduction
We are committed to protecting the privacy and security of our users' personal information. This Privacy Policy is designed to comply with Pakistan's Personal Data Protection Act, 2023 (PDPA). It explains how we collect, process, use, share, and protect your personal data when you register for an account and use our e-commerce services (the "Services").
By creating an account and using our website, you provide your explicit consent to the collection and use of your information in accordance with this policy.
2. Information We Collect
We collect only the information that is necessary to provide and improve our Services to you.
2.1. Information You Provide Directly
When you register, place an order, or communicate with us, we collect:
Account Information: Your full name, email address, and a securely hashed password.
Contact Information: Your complete shipping address, billing address, and a valid phone number.
Order Information: Details about the products you purchase, your order history, and payment information. Note: Your full credit/debit card details are not stored by us. They are processed directly and securely by our third-party payment gateway partners.
Communications: Records of your correspondence when you contact our customer support.
2.2. Information We Collect Automatically
When you visit our website, we may automatically collect:
Device and Usage Data: Your IP address, browser type, operating system, and information about how you navigate and interact with our website.
Cookies: We use cookies to enhance your user experience, such as keeping you logged in and remembering the items in your shopping cart. You can manage cookies through your browser settings.
3. How We Use Your Information (Lawful Basis for Processing)
We process your personal data on a lawful basis, primarily your consent, and for the performance of the contract between you and us. Our purposes include:
Providing Services: To create and manage your account, process your orders, arrange for shipping and delivery, and handle returns.
Customer Support: To respond to your queries, feedback, or complaints effectively.
Marketing Communications: With your explicit consent, to send you promotional emails about new products and special offers. You have the right to withdraw this consent at any time by clicking the "unsubscribe" link in any promotional email.
Website Improvement: To analyze user behaviour to improve our website's functionality, product offerings, and overall customer experience.
Security and Legal Compliance: To prevent fraud, protect our legal rights, and comply with our obligations under Pakistani law.
4. How We Share Your Information
We do not sell your personal data. We only share your information with trusted third parties as necessary to provide our Services:
Shipping and Courier Companies: We share your name, address, and phone number with our courier partners to deliver your orders.
Payment Gateways: We share necessary information with secure payment processors to authorize and complete your transactions.
Service Providers: We may engage third parties for services like website hosting, data analysis, and marketing assistance, who are contractually bound to protect your data.
Legal Authorities: We may disclose your information if required by law or in response to a valid legal request from law enforcement or government agencies in Pakistan.
5. Your Rights Under the Personal Data Protection Act (PDPA), 2023
As a user in Pakistan, you have the following rights concerning your personal data:
The Right to Access: You have the right to request a copy of the personal data we hold about you.
The Right to Rectification: You have the right to request the correction of any inaccurate or incomplete data. You can update most of this information directly in your account settings.
The Right to Erasure: You have the right to request the deletion of your personal data, subject to our legal and contractual retention obligations.
The Right to Withdraw Consent: You can withdraw your consent for processing your data (e.g., for marketing) at any time.
To exercise any of these rights, please contact our Data Protection and Grievance Officer using the details below.
6. Cross-Border Data Transfers
Our website may be hosted on servers located outside of Pakistan. By using our Services, you consent to the transfer of your personal data to these locations. We will take all reasonable steps to ensure that your data is treated securely and in accordance with this Privacy Policy and the standards required by the PDPA, regardless of where it is processed.
7. Data Security
We implement appropriate technical and organizational security measures, including SSL encryption, to protect your personal data from unauthorized access, use, alteration, or destruction.
8. Children's Privacy
Our Services are not intended for use by individuals under the age of 18. We do not knowingly collect personal data from anyone under 18. If you are a parent or guardian and believe your child has provided us with personal data, please contact us immediately so we can take steps to remove it.
9. Data Protection and Grievance Officer
In compliance with the PDPA, we have appointed a Data Protection and Grievance Officer to address any concerns or complaints regarding your personal data.
Name: [Insert Grievance Officer's Name or Title, e.g., The Data Protection Officer]
Email: [Insert specific email, e.g., privacy.pk@tapebranding.com]
10. Changes to This Privacy Policy
We may update this policy from time to time to reflect changes in our practices or for legal reasons. We will notify you of any significant changes by posting the new policy on this page and updating the Effective Date.
